The Auction Method

 

Auction Advantages

Selling at auction is a quick, simple and honorable method for selling goods and has been around for centuries. An auction has the added benefit of facilitating the best return in the shortest time.  We will provide your auction settlement within 5 days of the date of the event.  Now that’s a quick turnaround!

  • Nothing compares with the atmosphere and excitement of an auction!
  • Only at auction can the true fair-market-value of an item be determined by using the open, competitive-bidding process – and there is no cap on high bids.
  • At auction, the price is always right!

Auctions Provide Win-Win Solutions! 

We work on a commission plus expenses basis, with no money up front.  At the end of the auction, we will deduct all fees and expenses from the proceeds of the sale, and provide you with a settlement check no later than 5 days after the date of the event!
 

 

Benefits for Sellers:

  • Competitive bidding often exceeds the expected value and returns the highest net value on a Seller’s assets.
  • Buyers come prepared to buy – they want the items being sold!
  • Quick disposal reduces long-term storage and carrying costs, including taxes and maintenance.
  • Seller knows exactly when the merchandise will be sold (time-defined sale).
  • Seller can provide input on the terms and conditions of the auction.
  • An auction removes the seller from the "price negotiation" process.
  • An auction provides an aggressive and accelerated marketing method that increases interest and provides higher profits.
  • An auction creates a buying frenzy and stimulates competition among buyers.
  • Bids are influenced by the judgment of others – meaning that someone else generally wants that same item which drives the price even higher.
  • Auctioneering is still the best form of marketing, borne out by the fact that it has been around for thousands of years.
  • At auction, you can be confident that you are getting the right price for your items.
  • Buyers don’t have a lot of time to procrastinate.  If they do, they may miss out on the item they really wanted to purchase.  Don’t worry; we always give fair warning before we drop the hammer.
  • Auctions are a quick, profitable and easy way to liquidate anything from personal property, real estate, commercial, industrial, manufacturing or agricultural items.
 

Benefits for Buyers:

  • Smart investments are made at fair market value through competitive bidding.
  • Buyer knows that the Seller is fully committed to selling.
  • Buyers determine the final purchase price and use their own judgment.
  • Auctions provide more efficient means to purchase merchandise.
  • Buyers know they are competing on a level playing field and are on the same terms as all other buyers.
  • Public intelligence is the best guarantee that you are paying a fair price for the items being sold.
 

Please feel free to contact Middleton Auction Company to discuss your specific needs,
or with any questions you might have. We can easily be reached by email, or phone.

Contact us for a no cost, no obligation, discussion of how our auctions can benefit you!

706.436.9945

shelly@middletonauctions.com